Colorectal Cancer Education, Screening and Prevention Program (CCESP): Empowering Communities for Life

Highlights
Program Title Colorectal Cancer Education, Screening and Prevention Program (CCESP): Empowering Communities for Life
Purpose Designed to increase colorectal cancer screening among underserved adults. (2017)
Program Focus Awareness building, Behavior Modification and Cancer screening
Population Focus Adults and Medically Underserved
Topic Colorectal Cancer Screening
Age Adults (40-65 years), Older Adults (65+ years)
Gender Female, Male
Race/Ethnicity Black, not of Hispanic or Latino origin, White, not of Hispanic or Latino origin
Setting Clinical, Community, Religious establishments, Rural
Origination United States
Funded by NCMHHD (Grant number(s): R24MD002805)
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RE-AIM Scores
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Details about Reach
Reach
80.0%
Details about Effectiveness
Effectiveness
33.3%
Details about Adoption
Adoption
100.0%
Details about Implementation
Implementation
42.9%
The Need
Each year in the United States, approximately 50,000 people die from colorectal cancer (CRC), the second-leading cause of cancer-related deaths in this country. CRC disproportionately affects racial minorities, with African Americans being more likely than other groups to develop CRC and die from the disease. Additionally, those who live in rural communities are more likely to die from cancer than those living in an urban setting.

CRC screening can detect colorectal cancer at an early stage to maximize the potential for treatment to be effective. Further, the detection and removal of polyps can prevent colorectal cancer from developing. The U.S. Preventive Services Task Force recommends regular screening beginning at age 50 and continuing until age 75 using high-sensitivity fecal occult blood testing (FOBT), sigmoidoscopy, or colonoscopy. Despite these recommendations, only 67% of adults are up to date with CRC screening. African Americans and other people of color are less likely than Whites to get screened, and a lower level of education, lower income, and lack of access to insurance and a regular source of health care have a negative impact on screening rates. Precision public health interventions designed to promote colorectal cancer screening to medically underserved individuals are needed, particularly among racial/ethnic minorities, rural residents, and socioeconomically disadvantaged groups in poor-resourced communities.
The Program
Description
The Colorectal Cancer Education, Screening and Prevention Program (CCESP): Empowering Communities for Life is a community-based intervention designed to increase colorectal cancer screening among underserved adults aged 50-75 who are due for CRC screening. Grounded in health behavior theory, the intervention was developed using principles of community-based participatory research and involved the initiation of dialogue and collaborative partnerships between the community and academia to address CRC screening disparities.

Participants, recruited primarily through community organizations, attend a meeting to receive a 45-minute educational presentation. Delivered by an academic health professional (AHP), the presentation aims to provide informed professional advice to empower participants to be healthy and teach them about cancer, cancer prevention, and colorectal cancer screening. The content of the presentation includes national statistics on CRC incidence, mortality, and screening; general information on the risk factors for CRC, symptoms of CRC, and screening guidelines; detailed instructions on how to use the FOBT screening card correctly; and tests that can be used after screening, such as colonoscopy, flexible sigmoidoscopy, and double contrast barium enema imaging.

During the presentation, participants have the opportunity to ask questions and discuss their concerns. At the end of the presentation, each participant is given an FOBT kit to be completed at home, an instruction card, and a brochure that summarizes the presentation. Two weeks after the presentation, cards are mailed to participants with stamped, return address envelopes.
Implementation Guide

The Implementation Guide is a resource for implementing this program. It provides important information about the staffing and functions necessary for administering this program in the user's setting. Additionally, the steps needed to carry out the research-tested program, relevant program materials, and information for evaluating the program are included. The Implementation Guide can be viewed and downloaded in the Products page.

Community Preventive Services Task Force Finding
Guide to Community Preventive Services This program uses the following intervention approach for which the Community Preventive Services Task Force finds insufficient evidence: group education interventions (Colorectal Cancer Screening). Insufficient evidence means the available studies do not provide sufficient evidence to determine if the intervention is or is not effective. This does not mean that the intervention does not work. It means that additional research is needed to determine whether the intervention is effective.

To expand understanding of this intervention category consider communicating with members from NCI's Research to Reality (R2R) community of practice who may be able to help you with your research efforts. Following is a link to start an online discussion with the R2R community of practice, after completing registration on the R2R site: https://researchtoreality.cancer.gov/discussions.

Time Required
-- 8 hours to train AHPs
-- 45 minutes to deliver the presentation to participants
Intended Audience
The intervention is intended for adults aged 50-75 who are due for CRC screening.
Suitable Settings
The intervention is designed to be implemented in community, religious, and clinical settings in rural environments.
Required Resources
Required resources to implement the program include the following:
-- Colon Cancer Awareness Poster
-- Information on Colonoscopy
-- Colon Cancer: Catching It Early Flyer
-- Advertisement
-- Colorectal Cancer Fact Sheet
-- Initial Contact Form
-- Instructions for Fecal Immunochemical Test (English)
-- Instructions for Fecal Immunochemical Test (Spanish)
-- Pledge Magnet for Colorectal Cancer Screening
-- Professional Colorectal Cancer Health Meeting Slide Presentation
-- Release of Information

For costs associated with this program, please contact the developer, Michael Preston. (See products page on the RTIPs website for developer contact information.)
About the Study
A randomized controlled trial conducted in the Mississippi Delta of Arkansas assessed the impact of three conditions: the intervention, a comparison, and an attention control on CRC screening. Participants were recruited from two medically underserved counties, Mississippi and St. Francis. Those who were aged 50-75, were uninsured, resided locally, and were due for CRC screening were eligible to participate.

All three groups received a 45-minute presentation. The intervention group (n=110) received CCESP: Empowering Communities for Life. The comparison group (n=103) received a presentation on CRC by a community lay health worker, an FOBT kit, a brochure conveying the presentation content, and a card mailed 2 weeks after the intervention with a stamped, return address envelope. The presentation provided incidence, mortality, and screening data relevant to the local area; screening guidelines; individualized CRC risk feedback; and personal stories. The control group (n=117) received a presentation by an AHP on cardiovascular disease, including national data on cardiovascular disease incidence and mortality, risk factors, screening, and monitoring risk. These participants also received FOBT test kits but with no instruction.

Among study participants, 70% were African American, 14% were White, 1% were "other," and 15% did not disclose their race/ethnicity.

The primary outcome was return of the FOBT screening kit, which was measured at two time points: 60 days or less and greater than 60 days. At both points, pairwise comparisons were completed for each intervention arm.
Key Findings
Graph of study results

  • Up to 60 days after the intervention, participants in the intervention group had higher screening rates than those in the comparison group (p=.0422) and control group (p=.0099). After 60 days, intervention group participants had higher screening rates than control group participants (p=.0029).
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Updated: 11/15/2018
RE-AIM NOTES
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Please note that RE-AIM stands for Reach, Effectiveness, Adoption, Implementation and Maintenance. However, since “Maintenance” occurs after a program has been implemented, a notes section for this is not included as a part of this tool.