Go Sun Smart is a workplace intervention that uses written, electronic, visual, and interpersonal communication methods to promote sun-safe practices to ski area employees. A six-unit training program consisting of a comprehensive instructor's guide, slide presentation, and employee brochures is delivered to employees by supervisors during routine departmental meetings. The training is designed to increase employee awareness of their personal risks for skin cancer, to make sun safety a regular agenda item, and to provide step-by-step instructions on how to reduce risk of exposure to UVR. Employees are also given techniques for discussing sun safety with coworkers.
The intervention includes targeted messages that promote the adoption of sunburn protection measures among employees. For example, the messages remind employees to carry sunscreen at all times and to reapply often, provide facts about UVR exposure, and urge employees to serve as opinion leaders on sun safety. The information is disseminated through a wide array of media and in a variety of workplace settings, including signage displayed in employee work areas, lift pole signs, electronic signs, and whiteboards posted at the top and bottom of ski lifts. New materials are released every six weeks to avoid message fatigue.
All program materials are branded with a logo and feature a slogan recommending three sun-safety behaviors: "Wear sunscreen, sunglasses, and a hat." Newsletter articles and emails reinforcing these messages are sent to employees, and branded magnets, buttons, window decals, water bottles, banners, and bathroom clings are placed in areas accessed by employees.
Go Sun Smart also provides free gifts to the lift operations department at each ski area, such as banners, logo-branded gallon dispensers of sunscreen, and wide-brimmed hats. It is also suggested that an informal social gathering be held, such as a barbeque dinner, where the program implementers can present information on sun protection to the ski area staff.
Employees are encouraged to visit the Go Sun Smart program Web site (www.gosunsmart.org), which provides UVR and sun safety strategies, information to increase perceived risk of skin damage, answers to frequently asked questions, and links to other online resources about skin cancer.
The Implementation Guide is a resource for implementing this program. It provides important information about the
staffing and functions necessary for administering this program in the user's setting. Additionally, the steps needed
to carry out the research-tested program, relevant program materials, and information for evaluating the program are
included. The Implementation Guide can be viewed and downloaded in the