Maximizing Mammography Participation
|Program Title||Maximizing Mammography Participation|
|Purpose||Designed to increase breast cancer screening by encouraging women to schedule and keep mammography appointments. (2000)|
|Population Focus||Un- and/or Underscreened Individuals|
|Topic||Breast Cancer Screening|
|Age||Adults (40-65 years), Older Adults (65+ years)|
|Race/Ethnicity||American Indian, Asian, Black, not of Hispanic or Latino origin, White, not of Hispanic or Latino origin|
|Funded by||NCI (Grant number(s): CA63188)|
The Implementation Guide is a resource for implementing this program. It provides important information about the staffing and functions necessary for administering this program in the user's setting. Additionally, the steps needed to carry out the research-tested program, relevant program materials, and information for evaluating the program are included. The Implementation Guide can be viewed and downloaded in the Products page.
Community Preventive Services Task Force Finding
About the Study
Participants were members of a health maintenance organization (HMO) in Seattle that regularly sent recommendation letters to women when it was time to schedule their mammogram. A total of 1,765 women who did not schedule a mammogram within 2 months of receiving the mailed recommendation were randomly assigned to one of three intervention groups: a reminder postcard (n = 590), a reminder telephone call (n = 585), and a motivational call addressing barriers (n = 590). Women receiving reminder calls were contacted by a female scheduler, who made the appointment through a computer linkage to the radiology center. If concerns arose during a call, the scheduler would refer the woman to the personnel knowledgeable about breast cancer or to her primary care physician. Participants in the motivational call intervention group were contacted by a female masters-level counselor who could also schedule mammography appointments. The women were followed for 1 year to see whether they obtained a mammogram.
- Women who received a reminder or motivational call were more likely to get a mammogram than women who were sent a postcard. Motivational and reminder calls were equivalent with respect to getting an appointment. Controlling for intervention effect, women with prior mammography were more likely to get a mammogram compared to women with no prior experience.
- The postcard was more cost-effective than either the reminder or the motivational call, but the advantage of the postcard was less significant among women who had never had a mammogram.
Taplin SH, Barlow WE, Ludman E, MacLehos R, Meyer DM, Seger D, Herta D, Chin C, Curry S. (2000). Testing Reminder and Motivational Telephone Calls to Increase Screening Mammography: a Randomized Study. Journal of the National Cancer Institute, 92(3), 233-242.